Privacy Policy

Effective Date: July 29, 2026

The Aspenwood Company and Aspenwood Company Communities (“Aspenwood,” “we,” “our,” or “us”) are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information collected through our websites, online forms, digital advertising, events, and services.

This Privacy Policy applies to all websites owned or operated by The Aspenwood Company, including each Aspenwood community website.

Information We Collect

We may collect personal information when you:

• Request information
• Schedule a tour
• Complete an online form
• Subscribe to emails or newsletters
• Contact us by phone, email, chat, or through our websites
• Attend one of our events
• Interact with our advertisements or social media

Information collected may include:

• Name
• Mailing address
• Email address
• Telephone number
• Community preferences
• Care interests
• Information voluntarily submitted through forms or communications

We also automatically collect certain information through cookies, pixels, analytics tools, server logs, and similar technologies, including:

• IP address
• Browser type
• Device information
• Operating system
• Pages viewed
• Time spent on our websites
• Referring website
• Cookie identifiers

How We Use Information

We use personal information to:

• Respond to inquiries
• Schedule tours
• Provide requested information and services
• Communicate regarding our communities and services
• Send newsletters and marketing communications where permitted
• Personalize website experiences
• Improve our websites and services
• Analyze website performance and visitor engagement
• Protect against fraud, misuse, and unauthorized access
• Comply with legal and regulatory obligations

Cookies, Analytics & Advertising

Our websites use cookies and similar technologies to:

• Remember your preferences
• Improve website functionality
• Measure website performance
• Analyze visitor behavior
• Personalize user experiences
• Deliver relevant advertising where applicable

We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or are deleted. Persistent cookies help us remember preferences, improve functionality, and better understand how visitors interact with our websites.

We currently use services including Google Analytics and may utilize Google advertising technologies to help measure website performance and improve our marketing efforts.

Visitors may manage cookie preferences through our cookie banner (where available), browser settings, or by using applicable industry opt-out tools, including:

• Google Analytics Opt-Out Browser Add-on
• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)

We honor browser-based privacy preference signals, including Global Privacy Control (GPC), where required by applicable law.

Aggregate & De-Identified Information

We may collect, create, and analyze aggregated or de-identified information that does not reasonably identify an individual. This information may be used for reporting, website optimization, trend analysis, research, service improvements, marketing insights, and business planning.

Sharing Personal Information

We may share personal information with trusted third parties that support our business operations, including:

• Website hosting providers
• Customer relationship management (CRM) providers
• Marketing and advertising partners
• Analytics providers
• Email communication providers
• Event registration platforms
• Technology vendors
• Professional advisors
• Payment processors (if applicable)
• Legal, regulatory, or governmental authorities when required

We may also disclose personal information:

• To comply with applicable law
• To protect our rights, residents, employees, or visitors
• To investigate fraud or security incidents
• In connection with a merger, acquisition, financing, or sale of assets

Google Advertising

We do not sell personal information to third parties.

Consumer Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to:

• Know what personal information we collect
• Access your personal information
• Correct inaccurate information
• Delete eligible personal information
• Obtain a copy of certain personal information
• Opt out of certain advertising or profiling activities where applicable

To submit a privacy request, you may contact us using either of the following methods:

Email
info@theaspenwoodcompany.com

Mail
The Aspenwood Company
6336 Woodway Dr. #300
Houston, TX 77057

We will respond in accordance with applicable law.

Appeals Process

If we deny your privacy request, you may appeal our decision by emailing: info@theaspenwoodcompany.com

Please include:

• Your original request
• The date of your request
• The reason you believe the request should be reconsidered

If your appeal is denied and Texas law provides additional rights, you may contact the Texas Attorney General for additional information regarding your privacy rights.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide requested services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Protect our legitimate business interests

Retention periods vary depending upon the type of information collected, applicable legal requirements, contractual obligations, and operational needs.

Children’s Privacy

Our websites and services are intended for adults and are not directed toward children under 13 years of age.

We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.

External Links

Our websites may contain links to third-party websites or services that are not owned or operated by The Aspenwood Company. These websites maintain their own privacy practices, and we are not responsible for their content or privacy policies. We encourage you to review the privacy policies of any third-party websites you visit.

Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. These safeguards include measures such as:

• Encryption
• Secure access controls
• Firewalls
• Password protection
• Network monitoring
• Industry-standard security practices

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

U.S. Users

Our websites are intended for individuals located in the United States.

If you access our websites from outside the United States, you acknowledge that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, or applicable law.

Any revisions will be posted on this page with an updated Effective Date. Your continued use of our websites after changes become effective constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

The Aspenwood Company
Email: info@theaspenwoodcompany.com

Operating Legal Entity
The Aspenwood Company
6336 Woodway Dr. #300
Houston, TX 77057